Mann, BrianVICTORIA, BC – As fall gives way to winter, when daylight hours shorten and temperatures dip below double digits, we know that the holiday season – a time of giving, gathering and celebrating with family and friends – is on its way. We also know this time of year marks a great need for support in our community as it can be a difficult time for those struggling to make ends meet.

Dating back to 2012, Giving Tuesday is a movement designed to encourage us to expand our circle of giving by donating and volunteering to charities we care about. This year’s event falls on Dec 1 and United Way provides a tremendous option for donors who are interested in providing funding for a network of services benefiting children, youth, families and seniors in Greater Victoria. Gifts can be made at or by calling 250-385-6708. Going one step further to see the impact a donation can make, United Way is encouraging people to try their new impact calculator at

Someone who embodies the Giving Tuesday philosophy and cares about his community is Brian Mann – a donor and volunteer with United Way for over 20 years.

“The United Way maximizes the impact of money entrusted to them by donors,” says Brian. “As part of a national network of United Way organizations, who regularly share best practices, they are committed to a continuous improvement model of delivering services in our community.”

As a Chartered Professional Accountant with more than 25 years’ experience in financial analysis, forecasting, budgeting and strategic planning, Brian wants to ensure he gets the best ‘rate of return’ on his investments to help people in his community. That’s why he first got involved with United Way, and why he’s still a loyal supporter today.

“I believe if more people knew exactly what United Way does, they would realize it delivers an incredible value-added service for donors, charities and those in need in Greater Victoria,” says Brian. “No-one else has the scope and flexibility to do what they do.”

Brian has been an active United Way volunteer since 1996 including serving on the Board for seven years. Thanks to his long association he is confident in the United Way’s unique approach to addressing ‘unmet needs’ in the community.

“United Way leads on a number of fronts – they work cooperatively with local charities to help them focus their efforts and resources on delivering programs, and provide employers and employees with a proven, successful workplace giving model,” states Brian.

Brian also knows first-hand that charities receiving United Way grants must report on how these funds address ‘unmet needs’ in our community. This demonstrated commitment to ‘quality service’ is something that fills him with a deep sense of confidence and pride.

Brian is one of 11,000 donors that support United Way and helped change the lives of 80,000 individuals, families, children and youth in 2014. Why not join him and expand your circle of giving this year? Be part of Giving Tuesday and help those in need in your community.

Donations to United Way’s community campaign are accepted at workplaces, United Way’s office at 1144 Fort Street, via phone 250-385-6708 or online at Gifts of shares can be made by completing this form to save on capital gains on your 2015 tax return.

Follow United Way on Twitter: @uwgv


For more information, please contact:

Heather Skydt
Director, Marketing and Communications
United Way
Work: (250) 984-2269

Patricia Jelinski, CEO
United Way
Work: (250) 220-7364
Cell: (250) 217-8698<

BACKGROUND: United Way ‘unites’ the generosity of people – business, labour, government and individual donors – with the skills, knowledge and expertise in our community to help those in need. This collaborative approach is building a stronger, more resilient community to serve current and future generations.

As the region’s largest non-government funder, we assist charitable organizations by identifying and funding programs to address immediate needs and underlying causes of our community’s most pressing social challenges.

We are active in our community all year round through fundraising and community building, and provide multi-year funding to create a strong and stable network of services. For 78 years we have served this community and raised over $150 million.  Our work, as a community leader, is as relevant today as it ever was.  And with the ongoing support of our donors, we will continue to changes lives.

Together, We Are Possibility.