As their annual campaign is ready to wrap up, United Way is struggling to meet its fundraising goal.
A week and a half before United Way of Greater Victoria is to announce its final total; CEO Linda Hughes identified a $600,000 shortfall. A $6.3 million goal was set to meet increasing challenges in the community and growing demands at United Way funded agencies across the Capital Region.
“Many donors in our community have responded and we are very close,” Greg Conner, Community Campaign Cabinet Chair says. Conner acknowledged the generosity of donors to date but appeals to individuals or companies who have not yet contributed, to help bridge the gap in support of the people in our community who benefit from United Way funded programs. “United Way is about a hand up, not a hand out, and so every dollar raised is critically important in making a difference to people in need”.
Hughes encourages supporters to help United Way hit the target by Jan. 25, when the campaign officially ends and the final tally is announced. Concern about personal financial investments, uncertain global markets and frozen wages has contributed to this year’s shortfall. “The economic trends affecting our city are national, and many United Ways and other charities across the country are feeling the pinch” she said. “We understand people’s concern about the economic climate but we hope they will step up and invest in the future of some of our community’s most vulnerable citizens.”
For more information about the United Way of Greater Victoria or to give, please visit our website; www.uwgv.ca or contact us at 250-385-6708. Thank you for your generosity in making our community a vibrant place for everyone.
Donate Now
