We’re celebrating 80 years of changing lives so help paint the town red with United Way this February by participating in our 2nd annual Raise the Red! Showcasing Greater Victoria and building community spirit through new initiatives and partnerships, Raise the Red needs your involvement. Partake in one or all the fun contests and events offered by businesses, attractions and community builders in the CRD. Join the movement and raise the red today.


BagginsLogoSport your own pair of signature red United Way Converse runners by entering our Red Shoe Contest from February 1-28, 2017. Stand up for people in need in your community and make a footprint for change. Vulnerability has no shoe size. It comes in all different shapes and sizes, colours and classes. People accessing United Way funded programs are among us everyday – they are your co-workers, neighbours, friends and family members. When you wear your red United Way shoes you’ll be making a statement and stepping up for someone in need. You’ll be part of a team of compassionate individuals working to ensure that a network of services is available for people in crisis when and where they need it most. To enter, find the red United Way Converse shoe on uwgv.ca and email the page location and your contact information to: redshoecontest@uwgv.ca. Your name will be included to win one of 8 signature red United Way shoes courtesy of Baggins Shoes. Deadline: Tuesday, February 28, 2017, at 4:30pm.


VFFLogoUnited Way is partnering with the Victoria Film Festival to host the film: Theatre of Life at the Vic Theatre as part of their annual film festival. Theatre of Life is made by a Canadian filmmaker and is based in Milan, Italy. It centers on a soup kitchen and the refugees and homeless population that it serves in the community. Here’s a sneak peak of what’s in store for you: https://vimeo.com/174869482. The film screening will take place on Saturday, February 11, 2017 which marks national 211 day in Canada. In April 2017, bc211.ca will be available to all British Columbians as your one stop shop for community services. In addition to the online service directory, United Way Greater Victoria is fundraising to bring the award-winning phone line and text messaging option to Vancouver Island. To win two free tickets to Theatre is Life go to uwgv.ca/bc211 and tell us how many online visits bc211.ca received in 2015? Email your answer with your contact information to unitedway@uwgv.ca. Deadline Feb 10 at 10am.


CcKc2DRUMAAkf30One of United Way’s priority areas is dedicated to helping kids succeed. Bring your family down to the Royal BC Museum between February 24-27, 2017 to participate in the Raise the Red scavenger hunt. Together with your children find the Raise the Red flags throughout the exhibits and decode a secret message. Completed entries will be entered to win two pairs of signature red United Way Converse runners courtesy of Baggins Shoes – one for an adult & one for a kid of the household. The first 500 entries will also receive a Victoria cream courtesy of Rogers’ Chocolates.


cookiesWho doesn’t love warm, freshly baked cookies? For the month of February The Cookie Guy is donating $3 of each sale of 1/2 dozen or more cookies of his Raise the Red Velvet cookie to United Way. If the order is placed online for delivery to a friend, family member or colleague, The Cookie guy will donate an additional $1 (excluding February 14, 2017).

A huge thank you to Wheaton Chevrolet for providing our team with a Chevrolet Trax to help with our community campaign, Peninsula Co-op for the gas contribution and to Graphic FX for providing the car logo graphics and signage requirements at our new office space.

Follow us on Twitter @uwgv, Facebook, and Instagram #raisethered

Raise the Red is supported by partners:

Baggins Shoes, Victoria Film Festival, Royal BC Museum, Cookie Guy, Times Colonist, Q/Zone, Ocean/KiSS, Rogers Chocolates, Graphic FX and Wheaton Chevrolet, used.ca