VICTORIA, BC – As Vancouver Islanders, we love where we live. But for many, life is a struggle.

United Way Greater Victoria has a solution that relies on thousands of community-minded people: help your community by showing your local love and giving to United Way.

Today is United Way Day and the official kick-off to the 2018 United Way Greater Victoria Community Campaign. United Way Day was proclaimed in Victoria and surrounding municipalities: Colwood, Esquimalt, Highlands, Langford, Oak Bay, Central Saanich, Saanich, Sidney, Sooke, Sidney, and View Royal.  The proclamation recognizes that United Way’s work is made possible through the generosity of donors and the support of volunteers.

In 2017, a three-year fundraising goal was set at $15 million. In 2017, one-third of that goal was achieved: $5 million was raised. This year, the goal is to reach or surpass another third of that $15 million goal. By raising $5 million or more, United Way will be on track to reach the three year target.

“Last year, we invested more than $4 million into the Capital Regional District to help people in need,” said Danella Parks, Co-CEO and Director of Community Investment, United Way Greater Victoria. “We fund a network of programs and services across the region. Last year we helped almost 87,000 people.”

Al Hasham, President & CEO of Maximum Express Courier and Max Furniture, is the 2018 Community Campaign Cabinet Chair. It’s a volunteer position: the Cabinet Chair leads fundraising efforts.

“As a representative of Victoria’s business community, I believe it is part of my responsibility to help and to give back to the community – this is how I show my local love,” said Al at the campaign kick-off. “The more people that participate in this year’s campaign, the more people we can help. Every dollar raised means that we can continue to fund important programs and services, like bc211, a 24/7 free helpline, or a program that helps a youth transition out of foster care so that they don’t end up on the street or funding a program that gets an isolated senior out to a Sunday dinner.”

Donations to United Way’s 2018 community campaign are accepted at workplaces, United Way’s office at 201-633 Courtney Street, phone 250-385-6708 or online at uwgv.ca.

United Way would like to thank The Bay Centre and Victoria Labour Council for sponsoring the community campaign kick-off held at The Bay Centre this morning.

CONTEST: WIN ONE – GIVE ONE!*

Nominate someone who shares their local love through volunteerism or acts of kindness on United Way’s Facebook page: add a photo, tag them and tell us a little bit about them. You’ll be entered to win a Bay Centre experience for you and a friend valued at $1,000! Prize package includes a $500 Bay Centre gift card, dinner at Earls Kitchen + Bar, pampering at Eco Chic Aveda Salon & Spa and treats from Purdys Chocolatier.

For more information, please contact:

Jennifer Young, Director Marketing & Communications

United Way Greater Victoria, 250.984.2269, cell 604.309.3937, Jennifer.young@uwgv.ca

BACKGROUND: United Way ‘unites’ the generosity of people – business, labour, government and individual donors – with the skills, knowledge and expertise in our community to help those in need. This collaborative approach is building a stronger, more resilient community to serve current and future generations.  For 81 years we have served this community and raised over $165 million.

*Contest ends Sept. 30, 2018 at 11:59 pm PT. You must be a BC resident and 18+ to participate. Click here for rules and regulations.

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For more information, please contact:

Jennifer Young
Director Marketing & Communications
United Way Greater Victoria, 250.984.2269, cell 604.309.3937
Jennifer.young@uwgv.ca

BACKGROUND: United Way ‘unites’ the generosity of people – business, labour, government and individual donors – with the skills, knowledge and expertise in our community to help those in need. This collaborative approach is building a stronger, more resilient community to serve current and future generations.  For 81 years we have served this community and raised over $165 million.