December 1, 2014

23-Year-Old Leadership Donor Talks to the Impact of United Way this Giving Tuesday

VICTORIA, BC – “I feel I have a social responsibility to give back and United Way helps bring individuals together to make a positive change,” says Erin Coverdale, 23. “I give to them because it’s a smart investment in my community. I know my donation goes to support a web of services which helps individuals and families when they’re most vulnerable. Furthermore, I can feel rest assured that if my own life takes an unexpected turn there will be programs available to help me.”

As a communications lead at HP Advance Solutions, Erin started giving back to her community through United Way at the age of 18. Five years later, Erin is not only a leadership donor through payroll deductions; she is the employee campaign chair of HP’s United Way campaign committee and a volunteer on the UnitedNOW! Council. To boot, she also worked as a loaned representative with the United Way team in 2013.

“As a loaned representative working full time for 16 weeks with United Way, I learned about the breadth of support United Way gives to my local community, the social issues we are facing, and the amazing organizations that are working tirelessly to resolve them,” says Erin. “The whole experience made me a stronger presenter and communicator. It helped me motivate others, handle competing priorities and hone my problem-solve skills – all of which further assisted me in my work at HP.”

Wanting to stay connected to the organization, Erin joined United Way’s UnitedNOW! Council in January 2014. UnitedNOW! provides opportunities for young people in their 20’s and 30’s to volunteer, become more engaged in the community through United Way, while meeting new people, having fun, and working together to make positive change. “The task of engaging young adults to take part in their community requires creativity and I’m up for the challenge. I think the biggest value of United Way is that you can make a difference right in your own backyard.”

Erin is one of over 11,500 donors and growing that support United Way. December 2nd marks Giving Tuesday, a national movement where individuals, families and companies have an opportunity to ‘pay it forward’ for the greater good. To celebrate Giving Tuesday, various United Way donors came together with Erin to share their motivation for giving back through a video.

Please consider being part of a movement that brings possibility, inspiration and hope to individuals, families and neighbourhoods in Greater Victoria. Give the gift of community this holiday season. Not only does it feel great to give back, it helps you in other ways, like reducing your taxes. There’s a new federal super tax credit offered to first time donors which gives you an additional 25% in tax credits. You also receive valuable provincial tax credits by making a charitable gift to United Way before December 31, 2014.

Donations to United Way’s community campaign are accepted at workplaces, United Way’s office at 1144 Fort Street, via phone 250-385-6708 or online at Our 2014 community campaign goal is $6 Million. Unite to Change.



For more information, please contact:
Heather Skydt
Director, Marketing and Communications
United Way
Work: (250) 984-2269

Patricia Jelinski, CEO
United Way
Work: (250) 220-7364
Cell: (250) 217-8698

ABOUT UNITED WAY: United Way is a year-round fundraiser and community funder working to address the immediate needs of our most vulnerable citizens, while also creating long-term strategies to target the root causes of social issues. We have a strong history in Greater Victoria – over 77 years and $144 million dollars raised. As the region’s largest non-government funder, we are one of the few organizations to provide multi-year funding to ensure we support a strong and stable network of services. We work collaboratively, in a “united way” bringing business, labour, government, the non-profit sector and donors together to build a strong and caring community.

ABOUT GIVING TUESDAY: GivingTuesday is a new Canadian movement for giving and volunteering, taking place each year after Cyber Monday. It is a day where charities, companies and individuals join together to share commitments, rally for favourite causes and think about others. In 2013, GivingTuesday in Canada resulted in more than 1,300 partners generating millions of media and social media impressions, and driving significant increases in online and mobile giving.