November 12, 2014

Making a long-term investment in the community BMO, RBC, CIBC, TD Canada Trust and Island Savings Unite to Participate in Financial Challenge for United Way

VICTORIA, BC – Looking beyond their term deposits, interest rates, and RRSPs five financial institutions are increasing their ‘stock’ in United Way by participating in the first annual Financial Challenge. BMO, RBC, CIBC, TD Canada Trust and Island Savings are coming together for a friendly competition based on employee participation and engagement opportunities with United Way. The bank with the top score will be recognized as the first to win the financial cup at United Way’s Spirit Awards.

Each bank runs a strong workplace campaign, but this year United Way was looking to inspire and bring new awareness to the sector about the needs facing Greater Victoria and the impact United Way is making in neighbourhoods throughout the region.

How the financial challenge works: BMO, RBC, CIBC, TD Canada Trust and Island Savings are given points off the top based on largest percentage increase in overall campaign dollars and percentage increase in employee participation. Then there is a list of criteria for best practices when it comes to employee engagement in a workplace campaign. Points are rewarded for activities such as attending employee campaign training, hosting a community partner presentation, organizing an impact tour or Day of Caring event for employees, attending United Way’s campaign kick off event, or sponsoring a loaned representative.

“We recognize the leadership of the financial sector as a United Way supporter and partner. The campaigns they run are among the strongest of our workplace campaigns,” says Patricia Jelinski, CEO at United Way. “The financial challenge allows us the opportunity to further engage with the employees and donors to build an even greater awareness and connection through a fun and friendly competition.”

Shelly Jensen, Vice President at Bank of Montreal shares: “Our BMO employees are proud supporters of United Way. Our financial institutions are known to be friendly rivals – and all of our employees want to do good – so why not compete on employee engagement numbers and dollars raised? And of course bragging rights! We know this kind of fun competition will raise more dollars for Greater Victoria. The most important thing is for all of us to get the word out about the value of United Way and how much it gives back to our community.”

“The strength of the financial sector banding together for United Way shows the value the organization brings to our community. At RBC we encourage 100% employee participation in giving back to the community – United Way is the charity as a corporation we support because they can offer different levels of participation and engagement for our employees,” says Debora Linehan, Regional Vice President at RBC.

Donations to United Way’s community campaign are accepted at workplaces, United Way’s office at 1144 Fort Street, via phone 250-385-6708 or online at Our 2014 community campaign goal is $6 Million. Unite to Change.


For more information, please contact:

Heather Skydt
Director, Marketing and Communications
United Way
Work: (250) 984-2269

Patricia Jelinski, CEO
United Way
Work: (250) 220-7364
Cell: (250) 217-8698

BACKGROUND: United Way is a year-round fundraiser and community funder working to address the immediate needs of our most vulnerable citizens, while also creating long-term strategies to target the root causes of social issues. We have a strong history in Greater Victoria – over 77 years and $144 million dollars raised. As the region’s largest non-government funder, we are one of the few organizations to provide multi-year funding to ensure we support a strong and stable network of services. We work collaboratively, in a “united way” bringing business, labour, government, the non-profit sector and donors together to build a strong and caring community. Please join us today at

Listen to Bruce Williams interview our financial challenge participants on CFAX 1070: