United Way partners with Big Wheel Burger to raise money for childhood reading programs

Victoria, BC (August 26, 2020) – In celebration of International Literacy Day on September 8, United Way Greater Victoria (UWGV) has partnered with Big Wheel Burger to present a day with all the fixings: Burger a Day for United Way.

$2 from each burger sold by Big Wheel Burger plus an additional $1 from the Big Wheel Foundation will go towards children’s literacy in the Capital Regional District (CRD). The goal of the program is to raise $5,000 to fund 40 children’s home-based imagination libraries.

“We’re really excited about this initiative,” said Calen McNeil Founder of Big Wheel Burger Inc. “We’ve been wanting to partner with United Way for some time now and we couldn’t think of a better cause then to raise money for children’s literacy.”

All four of the Big Wheel Burger locations are participating and any burger on the menu is part of the promotion. In addition, burgers can be ordered for take-out via DoorDash.

“Buy a gift card, a burger for a friend, or if you’re having a corporate lunch our burgers make the perfect take-out option. The best part is it all helps a great cause,” said McNeil.

The Burger a Day for United Way promotion is part of UWGV’s community campaign asking individuals and businesses to show their local love by giving back. As part of their areas of action to help recover and rebuild during COVID-19, UWGV is helping families in need by increasing children’s literacy in the CRD through an investment in childhood reading programs.

“Now more than ever we need collaboration, along with innovators united in our passion to transform lives,” said Mark Breslauer, CEO of United Way Greater Victoria. “That’s why we are very pleased to be partnering with Big Wheel Burger, a community leader so committed to spreading local love in the community.”

When: September 8, 2020
What: Buy a burger at any Big Wheel Burger location
Where: Any of Big Wheel Burgers four locations, or by delivery via DoorDash

About United Way Greater Victoria

United Way is a trusted leader, influencer and catalyst for change. United, we accelerate change to improve the lives of our neighbours who need it most, making our local community stronger. We believe everyone in Greater Victoria should have the opportunity to reach their potential. Our vision is to build a safe and resilient community where happiness and belonging connect us. Last fiscal year United Way raised $4.7 million thanks to over 7,000 donors and over 250 workplaces opening their offices to run employee giving programs. These funds allowed United Way to support over 90,000 people. Show your local love today by making a gift to United Way at uwgv.ca.

The Imagination Library

The Imagination Library is a free book gifting program. Each month, children enrolled in the program receive a high quality, age-appropriate book in the mail, free of charge. Children receive books from birth to age five and during that time a home-based library is created. United Way is looking to fund this program and other initiatives to help families facing poverty support their children transitioning through all of life’s stages including early year’s programming, after-school care and homework clubs, and counselling support and mentorship.

Big Wheel Burger 

As Canada’s first carbon neutral restaurant,  Big Wheel Burger provides the best quality burgers, shakes, sodas and fries through local, sustainable and environmentally friendly resources. It’s fast food without the guilt trip.

Big Wheel has taken inspiration from the classic American cheeseburger and re-created it using quality, fresh ingredients. Burgers are ground in-house everyday using hormone-free, range-fed, AAA beef, and presented with fast, friendly service. They source locally from Island Farms, Berryman Brothers butchery, Hoyne brewing, Phillips Brewing and Malting, Phillips Sodaworks & Island Bakery. Big Wheel Burger is quintessential local eating.

Big Wheel Burger’s approach goes beyond its menu: by taking responsibility for their impact and choices, Big Wheel strives to offer a classic burger joint experience that doesn’t harm the environment, its customers, or communities. They hope this sets an example for other businesses to follow.

Media Contact

Heather Skydt
United Way Greater Victoria, Director Marketing and Communications
heather@uwgv.ca Cell: 250-686-3606

Vanessa Johnson
Beattie Tartan, vanessa.johnson@beattiegroup.com  Cell: 250-508-1833