Participation continues to be the goal of United Way’s 2016 community campaign.

VICTORIA, BC – The more people that participate in United Way’s 2016 community campaign, the move lives that we can change in the Capital Regional District. And, the more non-profit/charitable organizations that will receive multi-year funding to implement a network of valuable services and programs to set up individuals, families, children and youth on the road to success. Each and every dollar raised means:

  • the possibility of MORE children reaching their grade level reading skill, through Victoria READ Society.
  • the possibility of MORE individuals facing homelessness have access to safe and affordable housing, through Pacifica Housing.
  • the possibility of MORE individuals facing mental health and addictions issues get the support they need to live a full life, through Umbrella Society.
  • the possibility of MORE children and youth having positive role models in their lives, through Big Brothers and Big Sisters Victoria.
  • the possibility of MORE isolated seniors finding valuable connections, through Saanich Volunteer Services Society.
  • the possibility of MORE newcomers feeling a sense of belonging and inclusion in their new community, through Inter-Cultural Association of Greater Victoria.

People accessing United Way funded programs are among us everyday – they are our co-workers, neighbours, friends and family members. The 2016 United Way community campaign needs YOU. For the second year, the campaign target is focused on participation. There is strength in numbers and the organization is hoping to add 2,000 additional donors to make a total of 13,000.

In 2015, United Way donors and volunteers raised $5.5 Million and made it possible to fund over 110 programs that provided support to 97,000 individuals, families, children and youth in the region. People like Bob Lovely: “When you are homeless you have a hard time reaching out for help because you don’t think you’re worth it. You have to because we have a community who cares. If it wasn’t for the agencies United Way supports [such as Pacifica Housing, Umbrella Society, Our Place and Cool Aid Society], I would not be where I am today. I am very grateful for what I have. I have a roof over my head and my family back in my life and it’s thanks to our community.” To view Bob’s full story, please visit:

“We know the more people we engage with our cause the more successful the campaign will be,” says Patricia Jelinski, CEO United Way Greater Victoria. “Over the years we have had tremendous support in the region and last year almost 11,000 donors and over 300 workplaces joined with us to help build a stronger and more inclusive community. We want people to understand that if they join with us, if they join with others under the United Way movement, we can accomplish great things together for our community and our citizens.”

Bruce Williams, Manager of Community and Client Relations at CTV Vancouver Island and Mike Eso, President of Victoria Labour Council are co-chairs for this year’s campaign and both believe behind every changed life in our community there’s someone who helped make it happen.

“Donors invest dollars in the work of the United Way and entrust us to reinvest them into the solutions and support care provided by our funded partners. We unite business, labour, government and the non-profit sectors in our community to create sustainable change,” says Williams. “We want to encourage our donors to engage someone new in the campaign, someone who will join them in creating the possibility of change. Please join us – get involved in your workplace campaign, partner with us on an event, donate online or work with our individual giving team to support the campaign.”

“Many people in our community struggle to pay their rent, provide their kids with a healthy meal or are fighting addictions. This is where United Way steps in to give a helping hand, and the reason why I support them,” says Eso. “One thing the labour movement teaches us is the value of solidarity and that we are stronger together. Union members across the region can be proud of the work we do with United Way.”

Donations to United Way’s 2016 community campaign are accepted at workplaces, United Way’s office at 1144 Fort Street, via phone 250-385-6708 or online at

United Way would like to thank Victoria Labour Council for sponsoring Fill the House this morning and Mayfair Shopping Centre for hosting the event in their parking lot.






Heather Skydt Director, Marketing and Communications
United Way
Work: (250) 984-2269

Patricia Jelinski,
CEO United Way
Work: (250) 220-7364
Cell: (250) 217-8698

BACKGROUND: United Way ‘unites’ the generosity of people – business, labour, government and individual donors – with the skills, knowledge and expertise in our community to help those in need. This collaborative approach is building a stronger, more resilient community to serve current and future generations. We assist charitable organizations by identifying and funding programs to address immediate needs and underlying causes of our community’s most pressing social challenges. We are active in our community all year round through fundraising and community building, and provide multi-year funding to create a strong and stable network of services. For 79 years we have served this community and raised over $155 Million. Our work, as a community leader, is as relevant today as it ever was. And with the ongoing support of our donors, we will continue to changes lives. Together, We Are Possibility.