VICTORIA – It’s something new. It’s something red and it’s coming to a neighbourhood near you. Help raise the red this February with United Way. Celebrating Greater Victoria and building community spirit, United Way and 21 partners are collaborating to paint the town red by offering special contests, promotions and events to bring awareness to the network of services the non-profit funds thanks to its generous donors.

Most people are familiar with United Way’s community campaign which is highly visible in the fall, but the organization is active bringing about change 12 months of the year. Every day United Way works hard to bring hope and possibility to our community’s most vulnerable citizens.

“Raise the Red is about engaging new partners in our work and extending long-standing ones by offering new opportunities to strengthen our relationship,” says Patricia Jelinski, CEO. “It’s about presenting United Way in a fresh and vibrant way and opening doors to new people while highlighting our local message and our local businesses.”

One such partner in Raise the Red is Tourism Victoria: “Tourism Victoria is pleased to support United Way and Raise the Red campaign,” says Paul Nursey, President and CEO. “It’s so important to give back to the community and invest in future generations. We look forward to promoting the United Way’s efforts and spreading the word about the important work they do.”

Silk Road Tea owner, Daniela Cubelic jumped on board when asked to support Raise the Red: “United Way provides invaluable funding to a wide range of important organizations, and in so doing improves the quality of many lives and strengthens our community as a whole. The more you learn about their wide-reaching positive impact, the more you realize that supporting United Way benefits us all.”

One of United Way’s priority areas is dedicated to helping kids and youth succeed in life and the Royal BC Museum was a natural fit: “The Royal BC Museum and Archives’ collections, exhibitions and learning programs support the needs of children to explore and learn – building a life-long passion and interest in culture and science,” says Angela Williams, COO and Deputy CEO. “United Way also has a passion for investing in kids’ futures, and we are thrilled be a partner in the Raise the Red.”

A snapshot of Raise the Red activities include:

For full Raise the Red event details and how to get involved, please visit United Way is accepting donations for the 2015 community campaign until March 31, 2016. Follow us on Twitter @uwgv, Facebook, and Instagram #raisethered

Raise the Red is supported by:

Premier Partners:
Wheaton Chevrolet, Tourism Victoria, Royal BC Museum, Silk Road Tea, Fairmont Empress, Red Art Gallery, Victoria Chinese Commerce Association, Times Colonist, The Q, The Zone, CTV, KOOL, CFAX, Ocean, KiSS

Participating Partners:
Steamship Grill, Peninsula Co-op, Graphic FX, Premier Network Group, Victoria Royals, MAX Furniture, Ruffell & Brown Window Fashions, Pacific Rollershutters & Awnings, Wild Renfrew