Sign up for our newsletter to get the latest news, events
and campaigns from United Way of Greater Victoria.
That’s why United Way partnered with the Pantone Color Institute™ to create Unignorable, a brand new colour developed specifically to highlight local issues and bring attention to the people impacted by them.
The #Unignorable campaign draws on a long tradition of art for social change. It includes images designed by award-winning international illustrator Malika Favre. Favre’s customized designs will captivate onlookers with the Unignorable colour at the forefront, while the illustrations will command attention for issues that hold too many individuals back: poverty; youth unemployment; social isolation; domestic violence; hunger; mental health; education inequality; and homelessness.
Solving unignorable issues takes the entire community. If you love
where you live, you can show your local love by taking action
and donating to United Way today!