United Way and Labour Paint the Town Red for 2014 Community Campaign Kick off!


September 15, 2014

VICTORIA, BC – United Way is gearing up for their 77th annual community campaign by painting the town red and installing street banners courtesy of Victoria Labour Council and International Brotherhood of Electrical Workers (IBEW) Local 230. The official launch of United Way’s 2014 community campaign will happen on Wednesday, September 17 at Centennial Square, 11:30am-1pm.

“One of the strongest partnerships we have at United Way is with the Labour Community and we appreciate the contributions of organized labour. Thanks to the sponsorship from Victoria Labour Council and IBEW Local 230 our street banners indicate to the residents of Greater Victoria it’s time to Unite to Change to change lives and build a better community for all. We would also like to thank the City of Victoria staff and council for making the street poles available to us,” says Patricia Jelinski, CEO at United Way.

Last year, over 50% of the workplaces that ran United Way campaign were unionized and on average workers from unionized workplaces donate over half of United Way’s dollars raised.

Mike Eso, President of the Victoria Labour Council and Phil Venoit, Business Manager of the IBEW, Local 230 both see United Way as an incredible vehicle to help people through tough times and realize their full potential.

“One thing the labour movement teaches us is the value of solidarity and that we are stronger together. Union members right across the region can be proud of the work we do with the United Way to build strong healthy communities,” Mike Eso, President, Victoria Labour Council.

“It’s exciting and humbling for our membership to partner with an organization like United Way who reaches out to help so many in need. I started contributing through payroll deduction at the age of 19 and continue to do so today,” Phil Venoit, Business Manager/Financial Secretary, IBEW Local 230, Vancouver Island.

United Way launches their 77th annual community campaign on Wednesday, September 17 at Centennial Square, 11:30am-1pm with a free public event and lunch. Everyone is welcome. United Way would like to thank Victoria Labour Council for their event sponsorship. Unite to Change.



For more information, please contact:
Heather Skydt, Director Marketing and Communications
United Way
Work: (250) 984-2269
Email: heather.skydt@uwgv.ca

Patricia Jelinski, CEO
United Way
Work: (250) 220-7364
Cell: (250) 217-8698
Email:  patricia.jelinski@uwgv.ca

BACKGROUND: United Way is a year-round fundraiser and community funder working to address the immediate needs of our most vulnerable citizens, while also creating long-term strategies to target the root causes of social issues. We have a strong history in Greater Victoria – over 77 years and $144 million dollars raised. As the region’s largest non-government funder we are one of the few organizations to provide multi-year funding to ensure we support a strong and stable network of services. We work collaboratively, in a “united way” bringing business, labour, government, the non-profit sector and donors together to unite for change and to build a strong and caring community.